Leading partner experiences

Product: admin.webex.com
Role: Leader of Product Design | Partner Experiences @ Platform UX
Org: Webex by Cisco
2024 - Present

As a design leader, I drive the strategy and vision for partner experiences, connecting cross-functional teams across Admin, Partner, and Cisco-wide products. I champion UX-driven solutions and champion the partner voice, enabling data-backed product development and high-leverage design.

As a notable achievement, I demonstrated the measurable impact of design, helping shift the product mindset from sales-first to design-first, and ensuring partner experiences were intuitive, scalable, and aligned with business goals.

1. Hook / Opening Statement

  • Goal: Immediately show the impact and relevance of the work.

  • Example:

“Scaling partner experiences is about more than features—it’s about meeting partners where they are, enabling enterprise-grade support, and building tools that help them succeed. Here’s how I led a team to transform the partner journey through insight-driven design, cross-functional collaboration, and measurable impact.”

2. Context / Setting the Scene

  • Goal: Provide background so readers understand the environment, challenges, and constraints.

  • Include:

    • The business problem: e.g., partners struggling with complex workflows, lack of clarity in tools, inconsistent experiences across touchpoints.

    • Stakeholders: internal teams (engineering, product, UX), external partners, executives.

    • Scale & complexity: number of partners, product lines, and the breadth of partner interactions.

    • Your role: leading design strategy, aligning cross-functional teams, driving data-informed decisions.

3. Challenge / Conflict

  • Goal: Show the core problem(s) you were solving.

  • Include:

    • Misalignment between partner needs and product tools.

    • Limited visibility into partner outcomes and engagement metrics.

    • Difficulty in demonstrating design impact internally.

    • Need to scale solutions across multiple partner types and workflows.

4. Approach / Strategy

  • Goal: Demonstrate your thinking, leadership, and design strategy.

  • Include:

    • User research: interviews, partner feedback sessions, journey mapping.

    • Data-driven insights: adoption metrics, engagement analysis, KPIs.

    • Cross-functional collaboration: working with engineering, product, and data teams to define tools and workflows.

    • Design leadership: establishing design templates, QA processes, and aligning team goals.

    • Iterative approach: prototyping, testing, and refining with real partners.

5. Action / Execution

  • Goal: Show what you actually did—concrete leadership and design contributions.

  • Include:

    • Specific features or workflows you designed or improved (e.g., CX Essentials for Wholesale Attendant Console add-ons, Partner Consent Flow, Subscription Admin).

    • How you integrated partner feedback into design decisions.

    • Metrics dashboards or tools created to measure partner success.

    • Initiatives to strengthen collaboration (e.g., design-engineering syncs, shared metrics, templates).

6. Outcome / Impact

  • Goal: Highlight measurable results and impact.

  • Include:

    • Partner adoption, engagement, or satisfaction metrics.

    • Internal recognition of design contributions.

    • Improved efficiency in partner workflows.

    • Evidence of stronger cross-functional collaboration.

    • Anecdotes or quotes from partners illustrating improved experience.

7. Reflection / Learnings

  • Goal: Show leadership maturity and ability to iterate.

  • Include:

    • What worked well (e.g., metrics-driven alignment, stakeholder buy-in).

    • Challenges or trade-offs and how you addressed them.

    • Lessons learned for scaling partner-focused design in the future.

    • How this shaped your approach to future partner experiences or other strategic initiatives.

8. Call to Action / Closing

  • Goal: Leave a memorable, aspirational note that reflects your leadership philosophy.

  • Example:

“Leading partner experiences taught me that great design doesn’t just live in the product—it lives in collaboration, in shared insights, and in the measurable impact we create together. My goal as a design leader is to ensure that every partner interaction is not only seamless but also drives meaningful outcomes for both the business and the people we serve.”

💡 Optional Enhancements:

  • Include visuals: journey maps, dashboards, screenshots of tools, and partner flows.

  • Pull out metrics or outcomes as “callouts” to make the impact instantly scannable.

  • Highlight cross-functional leadership in sidebars (e.g., how design templates improved team efficiency).

  • Keep tone strategic, confident, and outcome-oriented—showing influence, not just execution.

My Role

Lead | UX stratergy and qualitative reasearch

I lead the overall UX strategy for reducing the sales funnel fallout with product, analytics, and other design leads.

I lead the strategy, Ideation, research, and designs as part of the following mission teams:

  1. Mission ASAP cart: Sending users to the cart after the final product step instead of the current cart drawer will lead to better conversion

  2. Mission cart grande: Perfecting the upper checkout funnel

  3. Mission cancel cart abandonment: Users abandoning the cart are more likely to convert with a better offer

  4. Mission lower-lower funnel: Experiments to which see payment / offers help conversion

  5. Team 11 for collaboration - Hive Innovation Day : How might we reimagine the sales funnel

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